Certify cards

Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Self-motivation

Self-management

“You can have all the tools in the world but if you don't genuinely believe in yourself, it's useless.”

Ken Jeong

The ability to stay motivated, even if something goes wrong, is an important and sought-after skill. Here’s a couple of examples that might help you demonstrate this ability:

How do you stay motivated? What inspires you to keep going?
Do you set yourself SMART goals?
Do you practice positive self-talk?
Do you try to surround yourself with positive people?
How do you reward yourself?

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Evaluation

Review and dissemination

"Evaluation is creation: hear it, you creators! Evaluating is itself the most valuable treasure of all that we value. It is only through evaluation that value exists: and without evaluation the nut of existence would be hollow. Hear it, you creators!"

Friedrich Nietzsche

After you finish your video and before you start planning how you can share it, it might be worth taking some time to evaluate your video. While a video CV can help your chances of getting a job it can also hurt 🤕 them. Here’s a short checklist of things to consider before sending out your video CV.

Did you introduce yourself at the beginning?
Did you highlight your strengths and/or achievements?
Did you emphasize why you would be the perfect candidate?
Is the sound quality ok?
Is video quality good enough?
Have you showed your video to at least 5 people (friends, colleagues, family, industry people…?) and got their feedback?
Do you think some people might find it inconsiderate or offensive?
Do you think that core competencies are highlighted?
Do people recognise you in the video? Is the video authentic and personal?

Time management

Self-management

"Plan your work for today and every day, then work your plan."

Margaret Thatcher

Time management is an important and sought-after skill, and if that’s something you’re good at, you should definitely mention it. How can you demonstrate that you’re well organised? In your video CV, you might answer questions such as:

Do you make to-do lists? Show examples
Do you have a time check? Do you set yourself time limits?
Do you use software tools for time management, for example Pomodoro timer apps?
Do you feel comfortable delegating tasks?
How do you organise your time? Do you focus on one task at a time or do you prefer multitasking?
How do you plan your day? Do you have a routine? What does it look like?

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Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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Active listening

Collaboration

“We have two ears and one mouth so that we can listen twice as much as we speak.”

Epictetus

Active listening is a prerequisite for effective collaboration. This can help avoid miscommunication and improves teamwork in the workplace. Here’s a couple of questions you might answer in order to demonstrate this skill:

Do you consider yourself good at actively listening to others? Why?
What do you think takes to be a good listener? Why?
Do you demonstrate concern and try to build trust when you communicate with another person? Do you think that’s important? Why?
Do you observe non-verbal cues when you talk to other people? Do you think it helps to understand people better? Why?
If you don’t fully understand something, do you ask other person to clarify or rephrase?
Why do you think that’s important?

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Giving constructive feedback and welcoming it yourself

Collaboration

“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”

Elon Musk

Feedback is very important for development and growth. If you’re keen to show your prospective employers that you’re capable of giving constructive feedback and welcome it yourself, here’s a couple of the questions that you might want to answer:

Do you find it difficult to give feedback? Why?
How do you handle criticism?
How do you give and receive feedback?
Why do you think feedback is important?
Can you remember an instance when you received feedback and acted on it to improve?
Have you ever given constructive feedback that helped your colleagues improve?

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