Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Script writing and story boarding

Preparation

“To make a great film you need three things - the script, the script and the script.”

Alfred Hitchcock

So by now, you know already what you want to say, but here’s another question: how do you want to realise it in a video, with images and sound? This is the moment to imagine your story! Try to see and hear with your mind’s eyes and ears what you want the viewers to see and hear. Before getting cameras and phones out and recording your video CV, you better prepare. It’s good practice to write a script even if it’s just a simple outline. It will help you focus on what’s important and you won’t forget to mention anything. A script or storyboard should be clear to yourself, but also to the viewer. In fact, the viewer should be able to construct the video you have in mind on the basis of your script or storyboard.

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How do you deal with unexpected challenges?

Flexibility

“Life is anything but predictable.”

Dwayne Johnson

Flexibility competence can be demonstrated by discussing how you deal with unexpected situations and answering questions such as:

How do you handle an unexpected situation?
How do you deal with changes in your plans?
Do you find it easy to reorientate yourself when plans change?
Are you prepared the embrace new opportunities or challenges?
How do you prepare yourself for the unexpected?
How do you adapt to meet the needs of a situation or emergency?
How would you rate your ability to adapt to change?
Are you willing/eager/keen to learn new methods, procedures, or techniques?Can you share some examples?

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Dealing with unwanted emotions

Self-management

“It takes something more than intelligence to act intelligently.”

Fyodor Dostoyevsky

We all have bad days but not everyone deals with them in the same way. You can be sure that in any workplace, you will have to deal with other people’s unwanted emotions as well as your own. If you pride yourself on being able to manage your emotions and maintain a healthy and pleasant work environment, you can mention this in your video CV. How? Try answering these questions for starters:

How do you deal with unwanted emotions, do you let them get in the way or do you maybe have a strategy how to manage them?
How do you manage unwanted emotions?
How do you deal with angry/agitated colleagues? Do you let their emotions transfer onto you? Or maybe you have methods/strategies how to calm your colleagues and help them?

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Getting out of your comfort zone

Flexibility

“Comfort can be dangerous. Comfort provides a floor but also a ceiling.”

Trevor Noah

Most people are nervous about getting out of their comfort zone but that’s probably one of the best ways to learn and improve. You could show your potential employer how you do it and handle situations in which stepping out of your comfort zone is necessary. Here’s a couple of things you might cover when describing how you get out of your comfort zone:

List 5 things that push you out of your comfort zone. When did you experience these?
Do you actively seek new ways and opportunities that would get you out of your comfort zone?

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Initiating change

Flexibility

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.”

Maya Angelou

Flexibility competence could be demonstrated by discussing how one initiates change. For instance:

If you see that something could be improved, would you go out of your way to suggest changes? If you would, do you maybe have an example to give?
Are you the one that initiates change in your organisation?
Do you engage with other people working in your industry and constantly look for networking opportunities that might lead to collaborations?
Do you try to constantly learn new things and then apply them in practice?

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Don’t have professional equipment to film your video?

Execution

“I don't get tripped up in technology. I use technology as a tool.”

Spike Lee

Even if you do not own a camera and professional editing software, there’s plenty of resources that you consider. Here’s a couple of suggestions:

Visit your local library, Community center, youth center or contact NGOs that help people find employment
You can always rent or borrow equipment
Create a video using alternatives (ppt, online open-source tools, Blender, Google slides, iMovie ...)
Remember you do not have to use professional cameras to create a video, you can always record your video with your phone, tablet or your laptop.

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Do's

Review and dissemination

"We give advice by the bucket, but take it by the grain."

Tom Stoppard

Do:

Get inspiration from online examples
Create a video when it's one of the application requirements
Look professional in front of the camera, wear appropriate clothing
Research the company/position you're applying for
Write a script, prepare notes
Get feedback from your peers, family, friends, co-workers (the more feedback the better)
Show your personality
Showcase relevant skills, expertise
Have fun!

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